About Milena Motta

Milena Motta | Luxury Product Strategy & Creative Direction

I am a Creative Director and Luxury Product Strategist with over 25 years of experience in high-end fashion. I specialize in collection strategy, product leadership and luxury product development, helping leading Made in Italy brands transform creative vision into distinctive, market-ready collections. My approach combines aesthetic sensibility, technical precision and strategic product vision, guiding collections from concept to final execution with a particular focus on materials, craftsmanship and the evolution of contemporary luxury.

Throughout my career, I have collaborated with renowned brands including Loro Piana, Malo, MooRER and Cruciani, contributing to collection strategy, product development and the creation of distinctive product identities aligned with the positioning of international luxury markets.

Rooted in the culture of Made in Italy craftsmanship and manufacturing excellence, I have also developed extensive experience in the Chinese luxury market, collaborating with leading companies and industry partners, including Qinghe Cashmere—China’s most important cashmere district—and international brands such as Guvet Black Gold. This international perspective enables me to connect Italian craftsmanship, product culture and collection strategy with the expectations of global luxury markets through a refined, contemporary and product-driven approach.