Selected work
A selection of projects where creative direction, product leadership and luxury product strategy come together.
The language of rare materials
The rarest
Cashmere
In the world.
During my nine years in a leadership role at Loro Piana, baby cashmere was one of the most refined areas of my research: a fiber to be enhanced through exceptional craftsmanship and essential forms. Every decision was guided by a balance between aesthetic sensibility and absolute quality.
Executive Leadership · Head of Women’s Product & Design · Rare Materials Research & Innovation
Heritage transformed into contemporary identity
Timeless
Craftsmanship.
Precious yarns, absolute care, and the savoir-faire of exceptional craftsmanship. In my role as Creative Director, I shaped an aesthetic that celebrates MALO’s heritage, transforming tradition and artisanal mastery into authentic and timeless luxury.
Creative Direction · Luxury Knitwear · Product Rebranding
Function meets refinement
Outdoor Luxury
Between Italian Heritage
and Chinese Innovation.
Loro Piana cashmere meets Guvet technology for a new vision of contemporary luxury.
Milena Motta Studio collaborates with leading Chinese luxury companies, developing collections through Creative Direction, Collection Strategy, and the culture of Made in Italy craftsmanship.
Creative Direction · Capsule Collection · (Made in China / Loro Piana Fabrics)
The Silence of Form: Fabrics & Stories
The Silence
of Form:
Fabrics & Stories
Functional luxury, exceptional materials, and formal rigor.
Through Creative Direction, Product Leadership, and Collection Strategy, I contributed to the Brand Development of MooRER, translating the culture of Made in Italy into a coherent vision of contemporary luxury outerwear.
Head of Womenswear · Tailored Outerwear & Luxury Down Jackets
AuthorialOuterwear
Form, Function, Style
[…]
Where Cashmere Shapes Identity
Cashmere Threads
That Become
Style
A balance between Umbrian heritage and contemporary research. Authentic, quiet, timeless luxury. Through Creative Direction, Collection Strategy,
and Product Leadership, I contributed to the Brand Development of Cruciani, translating the excellence of Made in Italy knitwear into a refined and contemporary product identity.
Creative Direction · Strategic Consultancy · Brand Identity Enhancement
Where CashmereShapes
Identity
[…]
A Dialogue Between Form, Fabric and Space
A Dialogue
Between Form,
Fabric and Space
Natural leather and noble wools engage in dialogue with architectural space, shaping a sophisticated balance of volumes, textures, and warm tones. Through Creative Direction, Collection Strategy, and Product Leadership, I contributed to the Brand Development of Manzoni24, translating Made in Italy craftsmanship into a refined vision of contemporary luxury.
Menswear Creative Direction · Collection Architecture · Leather, Shearling & Cashmere
