Selected work

A selection of projects where creative direction, product leadership and luxury product strategy come together.

The language of rare materials


The rarest
Cashmere
In the world.

During my leadership experience at Loro Piana, baby cashmere was one of the most refined areas of my research: a fiber to be enhanced through exceptional craftsmanship and essential forms. Every decision was guided by a balance between aesthetic sensibility and absolute quality.

Vicuña Garments
A Natural Fiber
of Extreme Luxury.

Vicuña demands absolute rigor and […]

Where Cashmere Shapes Identity


Cashmere Threads
That Become
Style

A balance between Umbrian heritage and contemporary research. Authentic, quiet, timeless luxury. Through Creative Direction, Collection Strategy,
and Product Leadership, I contributed to the Brand Development of Cruciani, translating the excellence of Made in Italy knitwear into a refined and contemporary product identity.

Where Cashmere
Shapes
Identity

[…]

A Dialogue Between Form, Fabric and Space


A Dialogue
Between Form,
Fabric and Space

Natural leather and noble wools engage in dialogue with architectural space, shaping a sophisticated balance of volumes, textures, and warm tones. Through Creative Direction, Collection Strategy, and Product Leadership, I contributed to the Brand Development of Manzoni24, translating Made in Italy craftsmanship into a refined vision of contemporary luxury.

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